TriComB2B Wins Gold B2 for Fleetguard’s Corporate Identity Program

ANA B2 Awards 2024 Gold Winner

DAYTON, Ohio, June 18, 2024 — TriComB2B, a national agency focused on business-to-business (B2B) marketing of technical products and services, announced today it has received gold recognition during the Association of National Advertisers’ (ANA) annual B2 Awards Gala.

Fleetguard’s Brand Re-Launch was honored as a gold B2 winner in the Corporate Identity Program category. Winners in this category showcase the designs at the center of their respective client’s business messaging and how it stands out from competitors to drive business growth.

“We are proud of the trust Fleetguard has placed in us and to be recognized for such a comprehensive effort,” said Mike Bell, vice president, chief creative officer, TriComB2B. “All areas of the agency, Fleetguard and many of our BBN partners contributed to this global re-launch. Our challenge was to retain the equity of such a respected brand as Fleetguard while redirecting the emphasis to those who benefit most, their customers. Once we understood their unique passion for the science behind removing contaminants, we channeled that expertise.”

TriComB2B’s BBN International partners, which include Bader Rutter, True, and Park & Battery, also received recognition during the ANA Masters of B2B Marketing Conference. Collectively, BBN received nine gold, six silver and four bronze accolades for their work. 

A full list of the 2024 ANA B2 Award winners is here.

Michelle Crawley, Deanna Dean and Whitney Alexander holding the ANA B2 trophy in front of a backdrop.

About the ANA B2 Awards
For the past 46 years, the ANA B2 Awards have recognized the top-performing, business-to-business marketers, large or small, with a unique focus on driving demonstrable business results. This year, there were over 40 categories, reflecting the growing role of B2B marketing and the rapid changes in the industry. For more information, visit their website.

The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers and vendors). The ANA creates marketing growth champions by serving, educating and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

About TriComB2B
TriComB2B is a full-service agency that provides strategic marketing and communications to a worldwide client base of technical and industrial businesses. TriComB2B has been named a Top 25 US Marcomms Agency by B2B Marketing; a Best Place to Work by the Dayton Business Journal; and a B2B Top 200 Agency by Chief Marketer. TriComB2B was founded in 1984 and is headquartered in Dayton, Ohio. 

About BBN Ltd.
BBN is the world’s leading independent partnership of international B2B communication agencies. For nearly three decades, agencies around the globe have worked together to develop and utilize a highly effective, uniform and structured approach to brand strategy, public relations, marketing and creative services to ensure award-winning results for all of our clients worldwide. To learn more about BBN, visit

TriComB2B media contact
Michelle Crawley, senior public relations director

BBN media contact
Ed Davis