As part of a spin-off from a prominent engine manufacturer, Fleetguard needed a revamped brand position to help it thrive globally as an independent entity. Our job was to develop a consistent, yet adaptable framework that emphasized their commitments to advanced technologies and real-world testing that leave competitors in the dust.
The new brand platform shifts the way Fleetguard positions itself competitively. Instead of focusing on products and specs, Fleetguard now brings customers to the forefront, highlighting how filtration science ensures their engines and equipment run cleaner and longer. With a goal of increased brand preference, TriComB2B drew from detailed interviews, research and media studies, competitive assessments, content audits and culture checks to ensure a successful global launch for Fleetguard.
Filtration science promises performance under every conceivable condition.
A new brand guide enables the internal Fleetguard team to communicate the shift in branded messaging and visuals.
New resources with filtration science in mind to keep customers running cleaner, longer.
Trade and digital media promote awareness and demand among global target audiences.