Fleetguard™ Brand and Messaging Development

Introducing the Certainty of Filtration Science

As part of a spin-off from a prominent engine manufacturer, Fleetguard needed a revamped brand position to help it thrive globally as an independent entity. Our job was to develop a consistent, yet adaptable framework that emphasized their commitments to advanced technologies and real-world testing that leave competitors in the dust.

Man standing in a field in front of a large agriculture vehicle
Branding and Messaging
Campaigns and Launches
Creative
Strategy and Planning
The Strategy

The new brand platform shifts the way Fleetguard positions itself competitively. Instead of focusing on products and specs, Fleetguard now brings customers to the forefront, highlighting how filtration science ensures their engines and equipment run cleaner and longer.

With a goal of increased brand preference, TriComB2B drew from detailed interviews, research and media studies, competitive assessments, content audits and culture checks to ensure a successful global launch for Fleetguard.

Building Trust

Filtration science promises performance under every conceivable condition.

A construction worker climbing into a large vehicle. To the right, the text: Don't believe in limits. Demand the precision of filtration science to go further.

Changing the Way Fleetguard Communicates

A new brand guide enables the internal Fleetguard team to communicate the shift in branded messaging and visuals.

Fleetguard brand standards previews on a laptop and three mobile devices

Filtration Science to Keep You Going

Several semi-trucks parked in the view of a sunset

Standing Apart

New resources with filtration science in mind to keep customers running cleaner, longer.

Fleetguard's filtration science to keep you going landing page with mobile previews and page screenshots

Spreading the Word Worldwide

Trade and digital media promote awareness and demand among global target audiences.

Fleetguard's digital ads displayed side by side on two mobile phones
The Impact
Fleetguard employees are prepared to communicate about filtration science by utilizing tools and training from the marketing team. Externally, the new branding and messaging are being tested in select regions and industries as Fleetguard launches globally.