In direct response to customer needs, the Cummins Centum™ Series generator platform was conceived to tackle the industry’s biggest challenges — without requiring customers to buy more than they need or sacrifice performance for the sake of sustainability.
This campaign was designed to reset expectations and create belief in a new approach to meet the global demands for flexible, efficient and sustainable power. Our strategy to convey that message consisted of two main phases: the internal tease/educational phase and a high-profile external launch.
Product playbooks, battlecards and a prolific, extended educational and engagement campaign for the Cummins salesforce
An internal, early-access event to preview the Centum launch video and explore Cummins’ 3D virtual experience
The generator set hit the American Society for Health Care Engineering (ASHE) trade show one week later to unveil Cummins’ new solution for life-saving backup power
Educational landing pages, email campaigns, targeted social media posts, video content, print placements and online advertising sustained visibility.