DAYTON, Ohio, July 30, 2024 – TriComB2B, a national agency focused on business-to-business (B2B) marketing of technical products and services, announced today it has received two Platinum 2024 dotCOMM Awards from the Association of Marketing and Communication Professionals (AMCP) for both its integrated marketing campaign and video creativity efforts for Cummins, a global power technology leader.
The first Platinum award recognized the internal communications “Powered by X” campaign created in partnership with TriComB2B that was developed to ignite a culture of change.
“The Powered by X initiatives fueled engagement and excitement for our internal team, as we know brand building often starts from the inside,” said Adam Sidders, power systems communications & marketing communications director, Cummins.
The agency’s second Platinum award was earned due to the creative execution of the Cummins Centum™ Series video, which highlights engineering the future with the latest generators from Cummins.
“The Engineering the Future video for the Centum launch created a buzz that rallied our internal teams and our customers for the future of power generation,” said Robyn Saphir, marketing communications leader — power generation, Cummins. “We cannot be happier that these efforts are being recognized among some of the best in the industry.”
This year’s dotCOMM international competition featured approximately 2,500 entries among the United States, Canada and 17 other countries. Entries were graded individually by industry professionals who searched for talent that exceeded the industry benchmark.
On average, only 15% of applicants each year will receive a Platinum, the AMCP’s top award.
“Winning these awards is a testament to the dedication and creativity of our team,” said Jonah Otchy, a creative director from TriComB2B. “Through strategic creative direction and effective collaboration, we were able to tell a powerful story that connects well with our audience.”
Learn more about TriComB2B’s work and view the award-winning video here.
About TriComB2B
TriComB2B is a full-service agency that provides strategic marketing and communications to a worldwide client base of technical and industrial businesses. TriComB2B has been named a Top Agency by BtoB Magazine; a Best Place to Work by the Dayton Business Journal; and a B2B Top 200 Agency by Chief Marketer. TriComB2B was founded in 1984 and is headquartered in Dayton, Ohio.
Media contact
TriComB2B
Michelle Crawley, Public Relations
937.890.5311
Michelle.Crawley@TriComB2B.com