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Two TriComB2B Leaders Recognized at BBN’s Tenth Golden Bee Awards

Lindsay Welton and Mike Bell accepting a Golden Bee

DAYTON, Ohio, Nov. 14, 2024 — TriComB2B, a national agency focused on business-to-business marketing of technical products and services, proudly celebrated the recognition of Mike Bell, chief creative officer, and Whitney Alexander, senior account director, for their achievements at the BBN’s tenth annual Golden Bee Awards. 

The ceremony, held in Barcelona, Spain, recognized outstanding global B2B agencies and individuals within the BBN partnership for their national and international marketing initiatives. Winners are celebrated each year at BBN’s annual general meeting (AGM) and Academy event.

At this year’s ceremony, Bell and his team were awarded the BBN Task Team of the Year for their instrumental roles in redefining and realigning BBN’s brand identity and messaging. Bell’s leadership and expertise in brand strategy, creative design and project management played vital parts in reshaping the BBN brand, helping to elevate its global presence.

“It’s both an honor and privilege to receive this recognition,” said Bell. “This award is an example of BBN’s power to work as a global team across agencies, time zones and cultures. Together, we defined the unique benefit of the brand, and I’m proud to have been a part of it.”

In addition to Bell’s win, Alexander was recognized as BBN’s Rising Star for her outstanding network contributions and professional achievements over the past year. Having risen through TriComB2B’s ranks from account executive to senior account director, Alexander has consistently excelled in building key client relationships, managing account executives, and collaborating with digital marketing teams to drive impactful and integrated campaigns.

“I couldn’t be happier for Mike and Whitney,” said Chris Eifert, one of TriComB2B’s principals. “These awards highlight not only their individual prowess, but their collaborative spirit that drives our agency forward and delivers remarkable results for our clients. It’s truly rewarding to see two of our own recognized on such a prestigious stage.” 

Global marketers within the Americas, EMEA and APAC regions come together annually to discuss global marketing challenges, the future of B2B and their unique expertise during a four-day BBN summit event. Agency owners and Academy attendees alike meet face-to-face to share industry and BBN knowledge, engaging with colleagues from among 29 countries. 

TriComB2B is one of 27 independent partner agencies within BBN that represent more than 60 offices around the world. The agency joined BBN in June 2022 to support its clients’ expanding global programs via BBN’s roster of talented global marketing experts.

About BBN Ltd.
BBN is the world’s leading independent partnership of international B2B communication agencies. For nearly three decades, agencies around the globe have worked together to develop and utilize a highly effective, uniform and structured approach to brand strategy, public relations, marketing and creative services to ensure award-winning results for all of its clients worldwide. To learn more about BBN, visit BBN-International.com.

BBN media contact
Ed Davis
ed@bbn-international.com 

About TriComB2B
TriComB2B is a full-service agency that provides strategic marketing and communications to a worldwide client base of technical and industrial businesses. TriComB2B has been named a Top 25 US Marcomms Agency by B2B Marketing; a Best Place to Work by the Dayton Business Journal; and a B2B Top 200 Agency by Chief Marketer. TriComB2B was founded in 1984 and is headquartered in Dayton, Ohio.

TriComB2B media contact
Michelle Crawley, public relations director
Michelle.Crawley@TriComB2B.com
937-890-5311