Why? Bring it back to the basics. While videos on TikTok or YouTube may garner precious audience attention, when those potential customers head to your website and want to learn how your company operates (doing whatever it is you do) so well and why they should spend their hard-earned money on your product or service, what will be the ultimate point of differentiation between you and countless competitors?
If you’re smart, the answer is “writing”. You can have the greatest doo-hicky in the world, but if your collateral pieces do not effectively convey and support it — if they don’t read well in terms of professional appearance, tout overused industry jargon and/or technical terms, and contain spelling, grammatical and syntax errors (the epitome of Amateur Hour, in my opinion) — you may as well close up shop. Because you may not be in business for too much longer.