It’s all pretty simple: It’s an editing tool, i.e., the thing we do to simplify anything to its most essential understanding.
Users are now creating spaces for everything from recipes, financial advice and mental health support to career advice and education. Any type of process, story or piece of information that can be understood, is. All in a quick, creative, human way.
It’s all not boring.
Brands are starting to accept job applications and video resumes on TikTok. Some companies are even starting to recruit new employees on the platform.
Here’s a taste of a few “recipe-Toks” (as the social-savvy would say):
Are you hungry yet?
As you watch, think about every case study, white paper, solutions guide, etc. It’s time to give them the TikTok treatment. The creativity in which users are telling complex stories has me believing we can take any piece of content and make it more relevant, real and engaging.