Most data reports usually include basic visualizations like charts, tables, word clouds, etc., which are best used when they’re easy to understand at a glance. But sadly, that’s not always the case.
Spotify Wrapped uses their visualizations as storytelling tools. While their animated transitions between graphics and gorgeous color arrangements, etc., deserve a nod, the true masterpiece is how they present their data.
For instance, my 2021 listening habits had an aura, according to Spotify …
And this year users discovered their listening personalities.
While digital marketers work with numbers and percentages on a totally different scale — everything from tiny percentages in click-through data to multimillion impressions/views — there’s still an opportunity to tell a story.
Consider reminding your audience about what those scales and numbers really mean to them.
Did you surpass 10,000 leads this year? That could also be a sold-out stadium of people who opted in to receive your content. Did you cut your cost per conversion in half? Show your audience the kind of luxury car they can buy now with those leftover funds. Use your imagination: it can go a long way, even with basic numbers and figures.