If you or your business already has established Meta accounts, signing up for Threads is easy; the platform can be tied directly to an existing Instagram account. After downloading Threads (an Instagram app), new users are prompted to sign in with their existing Instagram account.
When it comes to privacy, like many other apps, users can set accounts to public or private. This option is separate from existing Instagram settings. But one of the integrations with Instagram that sets Threads apart from other platforms is the ability to import followers, i.e., you don’t have to gain followers from scratch.
Users will quickly learn how to navigate the Home feed. It features content posts and replies from followers as well as popular Threads from unknown accounts, similar to the Discover or Suggested for You features used on other Meta platforms.
And just like Instagram, tapping the heart icon next to a post signifies a user like. Threads also offers options to repost, quote or comment on a thread, similar to how someone would engage with a tweet. But Threads takes it a step further with cross-posting, giving users the abilities to share directly to their Instagram story and/or Twitter feed.
Several brands, from sports teams to restaurants to business corporations, are already successfully using features from the platform. Below are some initial Threads from corporate brands. Each is an example of how companies are catering to their existing social media audiences.