DAYTON, Ohio, Feb. 13, 2024 — TriComB2B, a national agency focused on business-to-business marketing of technical products and services, announced today that the agency has formed a new senior leadership team.
The following TriComB2B leaders have been appointed under the company’s revised structure:
- Whitney Alexander – Senior Director, Accounts
- Mike Bell – VP, Chief Creative Officer
- Michelle Crawley – Senior Director, Public Relations
- Andrew Humphrey – Senior Director, Media Strategy
- Erin Rogers – Senior Director, Agency Operations
- Greg Setter – Senior Director, Accounts
John Buscemi and Chris Eifert, co-owners of the agency, will remain as TriComB2B’s principals.
According to Buscemi and Eifert, the revised leadership structure will help the company address client business requirements with increased agility, creativity and functional integration.
“Our go-forward strategy depends on non-stop collaboration across all practice areas, and the leadership team has been charged with optimizing how we do that, from how we share information to the best approaches for merging creative, media and data,” stated Eifert.
He pointed to increased pressure on client stakeholders to produce high-performing, data-driven, integrated marketing programs — often with global scopes — as the impetus for reviewing the agency’s leadership structure. Additionally, these changes created an opportunity to recognize the leadership team for their collective contributions to the business.
“These six team members are highly respected within TriComB2B, not just for their talent and commitment, but also for the ways they engage with fellow members and clients. They personify the authenticity, respect and humanness we strive for as a business,” said Eifert.
“This group brings an ideal combination of experience and expertise to help usher our agency into its next phase, which includes an aggressive growth trajectory in the near term,” he continued. “We’re eager to see the new thinking and energy they will bring to the process.”
TriComB2B is a full-service agency that provides strategic marketing and communications to a worldwide client base of technical and industrial businesses. TriComB2B has been named a Top 25 US Marcomms Agency by B2B Marketing; a Best Place to Work by the Dayton Business Journal; and a B2B Top 200 Agency by Chief Marketer. TriComB2B was founded in 1984 and is headquartered in Dayton, Ohio.
TriComB2B media contact
Michelle Crawley, senior public relations director