DAYTON, Ohio, Sept. 26, 2023 — TriComB2B, a national agency focused on business-to-business marketing of technical products and services, has kicked off the second annual Marketing Pathway Scholarship for Dayton Public Schools. The scholarship is intended to financially assist high school students enrolled in career technology programs at Meadowdale and Ponitz.
Inspired by a real-world business challenge presented by TriComB2B’s client, AEP, the mock project gives participating students the opportunity to showcase their creativity and uncover their own industry-related talents and skills. The agency developed this experiential learning project to introduce students to careers and opportunities in marketing that would align with their specialized high school curricula in areas such as gaming technology, digital design, graphic art and design, and media arts.
This year, TriComB2B partnered with Dayton Metro Library to formally kick off the scholarship challenge, with a half-day event for participating students outlining marketing career paths. It featured panel discussions from TriComB2B’s agency team members, an in-depth talk about the mock project, and participation from Dayton Metro Library’s teen librarians, who stressed the ample community resources available to students and library card holders alike.
“We are excited to expand the Marketing Pathway Scholarship this year,” said Kaitlyn Kraus, senior agency marketing specialist for TriComB2B. “Last year, Meadowdale students truly impressed us with their unique and creative ideas and concepts. Now, with the addition of Ponitz, we saw an opportunity to brainstorm new ways to connect with and mentor students. This year’s event allowed us to bring the students together, introduce the project in-person, and connect them directly with our team to learn more about the field of marketing. In addition, we’ve been able to work with the fantastic Dayton Metro Library team, who shared what they have to offer students and the community at any point in their academic or professional careers.”
Outside of the scholarship program, TriComB2B employees serve on two Dayton Public Schools technology center advisory groups. The Marketing Pathway Scholarship is a continued effort to strengthen relationships within the Dayton community through ongoing partnership and mentorship.
“Dayton Metro Library is all about informing, inspiring and empowering, so we could not be happier to partner with TriComB2B and Dayton Public Schools for this scholarship event,” said Kim Dellinger, events manager for Dayton Metro Library. “The libraries throughout our Dayton community have a plethora of services and resources available, and it is our hope that the students will take advantage of them as they work on these mock projects, apply to secondary education, job opportunities and beyond!”
In addition to TriComB2B’s scholarship program designed for Meadowdale and Ponitz students, Dayton Public School’s career tech team partners with organizations and local businesses within the city’s district to expose students to work-based learning opportunities, mentorship and more. Upon graduation, many students enrolled in one of Dayton Public School’s career tech programs will enter the workforce or seek higher education having already accumulated more than 250 work-based learning hours.
Businesses can help Dayton Public Schools and their students by joining their advisory committees or offering apprenticeships, career days, class visits, job fairs, shadowing, mentorship and more to support their unique, career-technical education programs. For more information, interested parties can contact Megan O’Toole, work-based learning specialist, Dayton Public Schools, at megotoole@daytonpublic.com.
About TriComB2B
TriComB2B is a full-service agency that provides strategic marketing and communications to a worldwide client base of technical and industrial businesses. TriComB2B has been named a Top 25 US Marcomms Agency by B2B Marketing; a Best Place to Work by the Dayton Business Journal; and a B2B Top 200 Agency by Chief Marketer. TriComB2B was founded in 1984 and is headquartered in Dayton, Ohio. To learn more, please visit TriComB2B.com.
About Dayton Public Schools
Dayton Public Schools is an urban district with more than 12,000 students in preschool through high school. The district offers five-star preschools, one-to-one technology, career-tech programs, College Credit Plus, and career exploration experiences to all students. To learn more, please visit www.daytonpublic.com.
About Dayton Metro Library
The Dayton Metro Library (DML) brings people of all ages and backgrounds together to discover new things about the world, themselves and each other. In 18 branches and through strategic partnerships, DML advocates for exploration, champions literacy, and actively facilitates empowerment, inclusion and positive change. To learn more, please visit www.daytonmetrolibrary.org.
TriComB2B media contact
Michelle Crawley, public relations director
Michelle.Crawley@TriComB2B.com
937-890-5311
Dayton Public Schools media contact
Alex Kincaid, director of the public relations office
amkincai@daytonpublic.com
Dayton Metro Library media contact
Claudine Bennett, external relations manager
cbennett@daytonmetrolibrary.org
937-463-2665