DAYTON, Ohio, April 18, 2019 — TriComB2B, a national agency focused on business-to-business (B2B) marketing of technical products and services, announced today it has hired Michelle Crawley to lead its public relations team and support integrated public relations programs for both existing clients and new accounts.
Crawley is responsible for directing the creation and implementation of all public relations campaigns, programs and publicity activities for the agency and its clients. She serves as an advocate for client businesses by building and maintaining positive relationships with the public, media and other third-party influencers.
“We are thrilled to have such an experienced professional join the agency,” said John Buscemi, principal at TriComB2B. “The level of talent she adds to our public relations team will allow us to continue to tell our clients’ stories and serve as an advocate for their businesses.”
Crawley joins TriComB2B with more than 20 years of public relations experience. Most recently, she worked as a health care IT marketing specialist and a senior writer and PR consultant for a global B2B advertising agency.
TriComB2B is a full-service agency that provides strategic marketing and communications to a worldwide client base of technical and industrial businesses. TriComB2B has been named a Top Agency by BtoB Magazine; a Best Place to Work by the Dayton Business Journal; and a B2B Top 200 Agency by Chief Marketer. TriComB2B was founded in 1984 and is headquartered in Dayton, Ohio.
Michelle Crawley, public relations director