TriComB2B Expands Creative, Development and Client Services Teams to Support Continued Growth

DAYTON, Ohio, Feb. 16, 2022 — TriComB2B, a national agency focused on business-to-business (B2B) marketing of technical products and services, announced today it has hired additional team members: Kevin Burke, Joe Gauder and Brian McGill.

Burke joins the creative team as associate creative director, adding a unique perspective to the agency’s existing creative and strategy practices. He brings more than 30 years of industry experience to the team with extensive knowledge of print, digital advertising and branding strategies. His experience among a wide variety of industries includes automotive, pharmaceuticals and software as a service (SaaS) marketing, but most recently he worked as creative director for Dayton Live.

“We’re excited to grow our team with the addition of a second associate creative director,” said Mike Bell, VP, chief creative officer, TriComB2B. “Kevin has deep-rooted knowledge of B2B, strategy and design across a range of industries. His personality and creativity make him a great fit for the agency and will allow us to continue to deliver excellent work to our clients.”

As a seasoned marketing professional, Gauder joins the client services team as a senior account executive to support continued growth for new and existing business accounts. In this role, his 15 years of project management, digital marketing and branding development experience will lend itself to supporting key client initiatives and offering strategic account management.

“Joe brings remarkable talent to our client services team,” said Jamie Dewing, account director, TriComB2B. “TriComB2B’s portfolio continues to expand as we partner with new clients and explore areas of our customers’ businesses. Bringing on someone with Joe’s experience speaks to the level of collective talent we have across the agency. That allows us to grow and continue to exceed client expectations.”

As a developer, McGill joins the team with longstanding experience using HTML, CSS and JavaScript programming languages to manage content management systems (CMS) like Drupal and WordPress. He has spent time working on both the client and studio sides, giving him unique insights into a range of complex projects and the problems and solutions among them. Previously, Brian led website development for a rural health system, helping to grow its presence as a trusted community resource.

“Brian’s breadth of development expertise makes him an invaluable asset for our team,” said Scott Rogers, director of marketing technology, TriComB2B. “It’s important that we continue to add versatile talents like his to help solve each of our client’s unique digital and web challenges.”

About TriComB2B
TriComB2B is a full-service agency that provides strategic marketing and communications to a worldwide client base of technical and industrial businesses. TriComB2B has been recognized as a Top 30 U.S. B2B marcomm agency and one of the Top 15 fastest-growing B2B marcomm agencies in the U.S. by B2B Marketing; a Best Place to Work by the Dayton Business Journal; and a B2B Top 200 Agency by Chief Marketer. TriComB2B was founded in 1984 and is headquartered in Dayton, Ohio. 

Media contact
Michelle Crawley, public relations director