DAYTON, Ohio, June 15, 2023 — TriComB2B, a national agency focused on business-to-business (B2B) marketing of technical products and services, announced today it has hired Gaby Pogge, Ph.D., as a data analyst.
With the continued business growth and demand for search, paid media and digital marketing programs, Pogge’s new role will support TriComB2B’s digital marketing team. As TriComB2B’s first in-house data analyst, she will use her doctoral training to transform data into valuable business insights for the agency’s clients. Her skills will also support the design and execution of research programs that can inform product development and reveal expected customer behaviors and satisfaction drivers.
Specific to her data analyst role, Pogge will design and execute research programs to inform a wide range of business questions, including marketing campaign performance, customer segmentation, attrition and churn analysis and more.
During her career, Gaby has led successful programs through the full research lifecycle for the University of Florida and the National Institutes of Health.
“We’re ecstatic to have Gaby join the team,” said Hannah Eisenhauer, senior media manager. “Gaby’s expertise will be instrumental in taking our team’s measurement, analysis, reporting and optimization capabilities to the next level. This new role combined with Gaby’s skillset will enhance how we visualize and evaluate campaign performance, and ultimately, maximize the effectiveness of those campaigns. Among many new capabilities, we’re very excited to offer deeper analyses into market and economic factors that influence effective campaign strategies and management.”
TriComB2B is an integrated agency devoted to industrial and technical B2B marketing, helping a worldwide client base to design simple, effective ways to connect with audiences, no matter how complex their stories. TriComB2B has been recognized as a Top 30 U.S. B2B marcomm agency and one of the Top 15 fastest-growing B2B marcomm agencies in the U.S. by B2B Marketing; a Best Place to Work by the Dayton Business Journal; and a B2B Top 200 Agency by Chief Marketer. TriComB2B was founded in 1984 and is headquartered in Dayton, Ohio.
TriComB2B media contact
Michelle Crawley, public relations director