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Useful B2B Content

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B2B Budgets — Projecting 2020 Marketing Spend

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By John Buscemi

Where will B2B marketers will be spending their advertising dollars in 2020?

4 min read

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A Blog About Acronyms (ABAA)

By Bill Weinstein

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Time, Color and the Quest for Big Ideas

By Robin Miller

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Bullet Copy: From the Perspective of a B2B Copywriter

By Bill Weinstein

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Your Word Count Requirement Is Stupid

By Chris Eifert

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Let Your B2B Customers Fill in the Blank

By Melissa Lorenz

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Laziness and Ignorance: A B2B Writer’s Confession

By Bill Weinstein