Maybe it’s a captivating headline that sets the tone or imagery that commands a viewer’s undivided attention. Compelling content begins and ends with emotion.
Much of our decision making is driven by emotion. The most successful marketers bear that in mind when developing content strategies. The content most relevant and relatable to a target audience will drive sales, while strengthening brand affinity and connection.
People buy from brands they connect with. Standout creative incorporates emotion, reflects the buyer’s interests and needs, and makes them do a double take.
Emotions are unique in that they can be expressed in many ways — making the possibilities to deepen brand connections endless (and exciting).
Check out the TriComB2B creative team’s take on emotions that scream "B2B" below and let us know what you think!