If you’ve met me, you know I’m a believer in balance. It’s something that can be applied to all things, even B2B marketing and selling. I’m talking brand and demand; best practices and experimentation; digital and in-person.
About that last one: in-person. There has never been a more impossible time for this critical aspect of the B2B marketing and sales process — in-person. We’ve written on the importance of face-to-face, physical interaction, both as a human instinct and business necessity, and the need to balance that with our digital obsessions. Humans crave physical interactions, and one-to-one personal experiences make for effective business relationships. And here we are, “sheltered in place” while still faced with the demands of conducting business as effectively as possible.
In Part 1 of this series, I, Chris Eifert, TriComB2B’s principal, wrote about different tactics you might explore to engage customers, especially absent the abilities to attend, exhibit and host in-person events. This blog focuses on creating the best simulation of face-to-face experiences through digital media, whether a webinar, interactive webcast or customer call. I’ve added some encouragement to show your face and tips to look and sound your best when you do.