The preferred social media platform for the B2B space has also implemented upgrades to their algorithm by incorporating a spam filter and tier system. These changes determine if timeline content is enticing and user-friendly.
When content (e.g., a status update, video or photo) is posted, it is fed through a computerized filter. Bots flag content as spam, low-quality or clear. If your content is flagged as low-quality, it will take longer to reach your target audience’s feed.
Once through the computerized filter, content enters the feed. All LinkedIn users have the option to mark posts as spam based on their own judgement or they can “hide” content from their feed. If users mark your posts as spam or hide them, your content has a higher chance of being buried by the algorithm.
Computers perform a “virality” check to identify spam accounts. Spam accounts use a network of spam pages to like and share content, giving companies and users the impression that real accounts are interacting with their content. In this stage of the screening process, content can be demoted to a lower tier (back to the first computerized filter, for example) if content is determined to be spam.
The final stage is an actual human review. LinkedIn editors review posts to ensure the quality and usefulness of the content. After all, the best algorithm can still let things slip through the cracks. Posts continuously sift through this entire process. If the content still matches user preferences and is deemed useful, it will continue to appear in your audience’s feeds.