Content Marketing
Event Marketing
Strategy and Planning
The Strategy

We elevated the client’s market position by unleashing its vast intellectual capital in a thoughtfully designed program designed to address critical industry issues and trends — from climate change to inexorable regulatory pressures — across multiple media.

A defined platform

A visual icon created a focal point for all communications.

Emerson e360 icon

Magazines covering the critical issues

Three each year contain articles on environmental, energy and technology issues, in both print and digital formats.

Emerson e360 magazine
Emerson e360 Content Hub

A hub for all content

A central hub of information became an industry-wide resource for publications, webinars, videos and blogs.

Industry forums for personal engagement

Customers and partners alike gather at Emerson-hosted events for panels and discussions on pressing industry issues. 

Emerson e360 mailer and group
The Impact
This multi-faceted program put Emerson’s intellectual capital to work, transforming their marketing from product promotion to measurable leadership on key industry issues. They now are recognized as the leading authority for industry stewardship.
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