In a market flooded with reliability and efficiency messages, even the best brands find it hard to be heard. Our client needed a way to stand out from the clutter.
We elevated the client’s market position by unleashing its vast intellectual capital in a thoughtfully designed program designed to address critical industry issues and trends — from climate change to inexorable regulatory pressures — across multiple media.
A visual icon created a focal point for all communications.
Three each year contain articles on environmental, energy and technology issues, in both print and digital formats.
A central hub of information became an industry-wide resource for publications, webinars, videos and blogs.
Customers and partners alike gather at Emerson-hosted events for panels and discussions on pressing industry issues.