Crown Equipment was looking for a way to provide high-impact training and last-minute refreshes on their product lines to give their sales force the confidence to close more deals.
We implemented a comprehensive training tool that covers every aspect of their portfolio and the most important application considerations in hundreds of easy-to-consume videos. Users access content via the web or through native iOS, Android or Windows versions.
We developed content categories that worked across their entire product portfolio.
The app would be accessed primarily from the road, so a simple mobile experience was paramount.
Every product required multiple days to shoot, so directors and crews created extensive shot lists.
Highlights and animations emphasized critical information and simplified complex ideas.
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