Mobile Training for a Mobile Sales Force
Crown Equipment was looking for a way to provide high-impact training and last-minute refreshes on their product lines to give their sales force the confidence to close more deals.
A carefully architected experience
We developed content categories that worked across their entire product portfolio.
The app would be accessed primarily from the road, so a simple mobile experience was paramount.
Well-planned video shoots
Every product required multiple days to shoot, so directors and crews created extensive shot lists.
Smart, on-screen graphics
Highlights and animations emphasized critical information and simplified complex ideas.