BioLife Solutions needed to reinforce and expand their brand presence online, folding in multiple mergers and acquisitions and then reaching into new segments of the life sciences industry. By consolidating and re-engineering the entire portfolio’s ad management strategy, a platform for holistic and repeatable company growth had been built.
This program connected with potential customers across channels to tell their brand’s story of reinventing the biostorage space. An integrated digital program allowed for highly targeted approaches to key markets, while also ensuring continual growth into a well-recognized brand with search engine optimization (SEO) and pay-per-click (PPC) tactics. Additional efforts to optimize their lead-to-revenue process resulted in a seamless transition from lead capture to sales enablement, increasing overall lead quality for the business.
BioLife Solutions enhanced its standing as an industry-disrupting solution for biostorage by crafting and launching new ad creatives.
TriComB2B helped BioLife Solutions to identify a new audience opportunity. They expanded their existing PPC program by implementing different campaigns on LinkedIn, building a foundation for scalable sales growth.
BioLife Solutions’ updated website includes on-page optimizations, ensuring customers easily find accurate product information at the top of both organic and paid search results
A diversified channel mix includes non-search related tactics, such as trade media, to promote awareness of the newly crafted BioLife Solutions story and educate the industry on their wide range of offerings.