AEP Empower Your Conversion

Leading the Electrification Dialogue

American Electric Power (AEP) had an ambitious strategy to increase electricity sales on a massive scale: convince companies to switch from older gas-powered equipment to new electric technologies.

AEP empower your conversion
Campaigns and Launches
Content Marketing
Creative
Digital and Web
Event Marketing
Social Media
Video and Animation
The Strategy

We researched the economic and technical advantages of new electric technologies across a range of industrial applications. Then we created an integrated campaign that made it easy for customers to understand and tasked account managers with explaining those benefits.

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Armed the Sales Force

Fact sheets showed big-picture benefits using engaging visuals.

AEP Sales Sheets

Created One Destination for Educational Content

Internal and external audiences can access a dynamic, online knowledge center.

AEP Content Hub
AEP-tradeshow-booth

Connected With Customers

Standout exhibit garnered a great deal of attention from trade show attendees and sparked conversations.

Quantified the Benefits

Internal and external audiences can access a dynamic, online knowledge center.

AEP Forklift Calculator
The Impact
Every operating company is now empowered to have meaningful discussions with potential customers, from large distribution centers to heavy industries. Ongoing content development efforts keep audiences engaged and AEP top of mind in electrification conversations.
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937.890.5311

937.890.5311