American Electric Power (AEP) had an ambitious strategy to increase electricity sales on a massive scale: convince companies to switch from older gas-powered equipment to new electric technologies.
We researched the economic and technical advantages of new electric technologies across a range of industrial applications. Then we created an integrated campaign that made it easy for customers to understand and tasked account managers with explaining those benefits.
Fact sheets showed big-picture benefits using engaging visuals.
Internal and external audiences can access a dynamic, online knowledge center.
Standout exhibit garnered a great deal of attention from trade show attendees and sparked conversations.