Let’s be candid: enterprise websites can get unwieldy. The bigger and more complex they get, the harder it can be to make signiﬁcant changes. Processes, guidelines, rules, long enhancement queues and two-year rebuild cycles often stand in the way of creating innovative, timely and customized approaches to support content marketing efforts. Sometimes the only way around and over these hurdles is getting outside the bounds of the corporate site. (Sorry, friends at corporate.) We know how important the main website is, but sometimes structure, rules and long timelines are the enemies of effective communication. Think this isn’t an issue everywhere? Look at GE, Intel and even Google for examples of companies with numerous stand-alone websites to address a variety of strategic priorities.