WITH AI, WE:
- Get inspired, jump-start thoughts, and augment concepts — but will never use it as a final product
- Calculate and analyze data faster
- Shorten routine tasks
- Make small corrections or edits in our current applications
- Repurpose or reimagine our already existing, owned content
WHEN USING AI, WE WILL ALWAYS:
- Review a client’s AI policy before using it for their work, and share when we’ve used it accordingly
- Know the (evolving) international rules for using AI
- Follow licensing guidelines, and ask if we’re unsure
- Complete a human review before sharing any output with a client
WHEN USING AI, WE WILL NEVER:
- Input client-sensitive information or use anything that isn’t published publicly
- Let it replace quality and differentiated content
- Expect quality results if we let AI do all the work for us
- Rely on AI to create the cornerstone of a campaign or long-form written content
- Set it and forget it
AS WE EXPERIMENT WITH AI, WE WILL:
- Not be afraid — anyone can learn these tools with the right training
- Practice writing the most effective prompts to get the output we want
- Collaborate with team members who are already using AI tools to see what might help us
- Share what we’ve found useful with others