Adding AI to B2B

4 min read

Artificial intelligence (AI) tools are here to stay — and those who use them wisely will benefit.

Human thinking and creativity can’t be replicated. We wholeheartedly believe that your business wins by being authentic and original. But we certainly aren’t ignoring AI either.

Generative AI, used intentionally, can free up time for refining and developing the best work, more iterations of personalization and other benefits.

It’s crucial that we have conversations about how to use AI technologies ethically and efficiently. Our team is constantly (and safely) experimenting with and exploring new tools that benefit our work. Rest assured; no matter how we use generative AI, there will always be a human review.

Understand how code crackers of human decision use AI

WITH AI, WE:

Get inspired, jump-start thoughts, and augment concepts — but will never use it as a final product
Calculate and analyze data faster
Shorten routine tasks
Make small corrections or edits in our current applications
Repurpose or reimagine our already existing, owned content

WHEN USING AI, WE WILL ALWAYS:

Review a client’s AI policy before using it for their work, and share when we’ve used it accordingly
Know the (evolving) international rules for using AI
Follow licensing guidelines, and ask if we’re unsure
Complete a human review before sharing any output with a client

WHEN USING AI, WE WILL NEVER:

Input client-sensitive information or use anything that isn’t published publicly
Let it replace quality and differentiated content
Expect quality results if we let AI do all the work for us
Rely on AI to create the cornerstone of a campaign or long-form written content
Set it and forget it

AS WE EXPERIMENT WITH AI, WE WILL:

Not be afraid — anyone can learn these tools with the right training
Practice writing the most effective prompts to get the output we want
Collaborate with team members who are already using AI tools to see what might help us
Share what we’ve found useful with others