Trust
Me, B2B
Building and Keeping Trust
in an
Age of Skepticism and Noise
Katie Martell
in partnership with TriComB2B
Trust is the precursor to any meaningful relationship in life and business. In fact, being the most trusted in your industry can deliver significant competitive advantages.
Download your free digital copy of Trust Me, B2B: Building and Keeping Trust in an Age of Skepticism and Noise to learn why trust is the new B2B marketing imperative.
- Identify the drivers of skepticism and mistrust that currently affect every B2B organization, regardless of industry
- Learn how marketing teams can play a pivotal role in building and sustaining trust between a company and its buyers with real-world examples
- Implement eight simple tips to begin building trust in your B2B brand
Katie Martell was named “one of the most interesting people in B2B marketing,” a “marketing expert to follow,” and a top marketing voice on LinkedIn three times, with experience in a variety of marketing leadership roles at high-growth B2B technology firms.
Today, she serves as a consultant for marketing teams seeking to grow in a noisy, digital age, partnering with brands such as Microsoft, Adobe and Oracle. Katie led New England’s largest group for content marketing professionals, Boston Content, and is a frequent speaker at marketing, technology and digital conferences in the U.S. and internationally.
Follow her on Twitter @KatieMartell and subscribe to The World’s Best Newsletter at Katie-Martell.com.
TriComB2B is a B2B marketing agency unabashedly devoted to all things industrial and technical, helping clients design simple, effective ways to connect with audiences, no matter how complex their stories. We take B2B from table stakes to inspired — without a lot of fuss.
No complex theories, jargon or pretentiousness. Delivered from Dayton, Ohio: the most authentic, talent-filled city in the Midwest U.S.