CMOs Need to “Budget Bold” for 2024
Where should you play it safe in 2024? Our advice on that can be summed up in a single word: don’t.
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Bullet Copy: From the Perspective of a B2B Copywriter
Your Word Count Requirement Is Stupid
Let Your B2B Customers Fill in the Blank
Laziness and Ignorance: A B2B Writer’s Confession
Another PowerPoint? There Must Be a Better Way
Five Observations From My Recent B2B Trade Show Tour