Video isn’t reserved for the B2C space anymore. B2B marketing videos alone account for more than 859,000 hours of YouTube views. Seventy percent of B2B customers watch branded videos before making a purchase decision (Google), so having video content is a huge asset.
By using videos in your B2B marketing efforts, you’ll be able to tell a story and connect with your audience on a different level. When a face-to-face conversation isn’t an option just yet, video is the perfect way to reach out to your potential customers — or re-connect with your current ones.
If you’re unsure about how to integrate videos into your B2B marketing strategy, here are a few ideas to get you started:
How-to videos are all the rage and are considered one of the most effective video marketing strategies (Forbes). Picking up a phone isn’t always an option in the industrial B2B space. Step-by-step tutorials make it easier for viewers to problem solve and for you to answer your customers’ questions, not to mention … WAIT! What was that last step? Rewind!
2. Webinar Recordings
Uploading webinars to your content hub or YouTube channel is a great way for customers and potential clients to hear from your subject matter experts and for you to repurpose existing content. Making webinars available after live presentations allows viewers to listen to specific topics of interest and may even encourage them to join your next event.
3. Company Culture Videos
What’s it like to work at your company? What does your team look like? Global communications and commerce make it easy to do business around the world, but sometimes it can be nice to put a face to a name. Video is a fun way to share aspects of your office, team and culture with customers and potential clients.
4. Product Demos
Products are often large and complex, making them difficult to transport to events where customers can interact with them. No problem. Video is the perfect medium to show the inner workings and design features that make your offering unique. Whether online or on-screen at an event, video can be a highly effective and cost-efficient way of telling your product story.
Whether you’re already using it as part of your strategy or not, your B2B customers expect videos. No matter what industry you’re in, there’s an opportunity to create video content, so use it to your advantage.
Winter is coming, video is here, and it’s not going anywhere.