We don’t expect you to get it all done by yourself. Quite the opposite: Collaboration is key to marketing success.
An agency or a corporate marketing team is a wonderous mixture of personalities and skillsets. We value that diversity because it enables new ideas to bubble up and encourages us to see, hear and learn from other perspectives. That’s how we thrill clients and internal stakeholders alike. That’s also how we help them attract new customers and drive sales. Collaboration elevates our work.
So we hire designers, developers, writers, editors, search and media specialists, and account managers with varied backgrounds who exhibit high levels of selflessness. Sure, they have egos. We need people who can confidently create, pitch, explain and advocate for their ideas. But we hire people for their ability to temper their egos in ways that drives our work without being disruptive.
That’s the most useful skill you can add to a marketing team on day one.
One of the principals here at TriComB2B, Chris Eifert, calls it “the intangibles”. He and other marketing leaders will want to hire you if you can join in the give and take of concepting, project planning, reviews and revisions internally and with clients or stakeholders paying for the work. The trick is to share your thoughts, respectfully consider what others (co-workers as well as clients) bring up, and then build upon each other’s questions and suggestions.