The promise of the Internet of Things (IoT) in industrial plants has largely gone unfulfilled. Investments in an ambitious platform have put Flowserve in a position to change that.
A new technological and services platform means new competition and communication challenges. Research showed an opportunity for a new take on IIoT, where a bold branding approach and pragmatic messaging would make it clear a comprehensive IIoT solution was at hand.
The insights gained from TriComB2B led workshops, research and analysis drove us to propose a daring concept, which came to life in RedRaven. TriComB2B developed the name, designed the logo and created the brand for this initiative.
We captured how to communicate the platform’s predictive and protective natures in a brand guide.
A dedicated section of the Flowserve website explains RedRaven technology through video, graphics and content. Easy first steps make the offering real to drive action.
We applied a uniform user experience to the RedRaven brand across customer-facing touchpoints, including designing a user interface for the Insight Portal, the software application of RedRaven.
Videos describing key technologies like LoRaWAN allow customers to envision applications in their environments.
White papers, blogs and interviews with subject matter experts offer validation for decision makers.
Content, video, graphics and media assets helped our client to make a huge impression in the media.