When the show is over, that doesn’t mean the PR work is done. Your rep will follow up with media and send show materials to those editors who could not attend, or even schedule post-show interviews. Media monitoring tracks show coverage or stories printed after the show that can be shared with your team. Stories sometimes won’t appear for months, so investing in PR support provides additional exposure beyond the show itself to reach potential customers and any media outlets who couldn’t attend the show.
The relationships built among your PR rep, SMEs and team during the show can keep your company top-of-mind for future stories a reporter may write. Now that the editor knows your brand and SMEs, there’s a better chance they’ll reach out for help with future stories.
There’s nothing quite like in-person networking to make connections, build partnerships, explore new products, and fuel ideas. Trade shows are a great way to foster a sense of community in the industry, interact with quality leads and potential customers, and share your company’s story. With a just a little PR support, you can make the most of the opportunities your industry events may offer.
For more information about PR support at your next trade show, contact us.