You don’t just make lumber.

Frank Miller Lumber is poised for growth, but outdated marketing approaches are holding them back. A fresh look at their target audience and competitive landscape results in a rebranded company — Frank Miller Quartersawn Hardwood — separating them from old-school competition and drawing attention to the architectural benefits of quartersawn hardwoods.

Client: 
Frank Miller Quartersawn Hardwood
Business/Industry: 
Quartersawn hardwoods
Key Markets: 
High-end commercial and residential
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