Blog

February 25, 2015
As a writer who occasionally hangs out with other writers and creative types, I’m often asked, “Oh, so you’re a technical writer, huh? Wouldn’t you love to do something more creative...
February 19, 2015
Annually, Laura Ramos of Forrester publishes data concerning business-to-business marketing budgets. In this year’s edition entitled, Direct Your 2015 B2B Budget Gains Toward Creating Exceptional...
February 11, 2015
“It would’ve been flawless, except for…” (insert any number of frustrating issues that could have been addressed ahead of time). We’ve all sat in at least one meeting and...
February 4, 2015
Some of you reading this might look at that headline and scoff. Our PR team involved in our creative? Absurd! PR is perfectly fine dealing with media, drafting news releases and scheduling press events! We...
January 29, 2015
In an earlier blog I encouraged you, the B2B marketer, to invest as much effort into your channel marketing plan as you do your end-user marketing. Effectively engaging distribution partners can be one of...
January 22, 2015
As a writer, you never forget the moments in your career when you make that potentially career-ending typo (think public but you left out the letter “l”). I’ve made plenty of mistakes, but...
January 15, 2015
The topic of marketing attribution continues to muscle its way into the B2B marketing mainstream as execs demand more and more evidence their marketing investments are working. Of course, the term working...
January 7, 2015
In the B2B marketing arena, we’re occasionally tasked with developing marketing strategies for products that are commodities at their essence. The big conundrum is: how do we effectively market a...

Top B2B Agency

As a dedicated technical advertising agency, TriComB2B has a proven approach to B2B advertising. In fact, we’ve been nominated a Top Agency by BtoB Magazine for three consecutive years.