Website demonstrates great chemistry

With hundreds of products for nearly as many applications, making it easy for customers to find what they’re looking for requires careful planning. So a little CMS work here, a little filtered search functionality there, some careful database structuring over here, and a lot of client-agency collaboration, and we found the perfect formula — an engaging, easy-to-use, educational, SEO-optimized site that made the client an even bigger part of the industry equation for refined products.