Downstream service launch requires upstream thinking.

A new organization focused exclusively on sophisticated aftermarket services needs to break out of the traditional “we sell products” mold. Defining these new service offerings so they relate to customers is the first challenge. Making sure customers understand their value and uniqueness is next. What started with upstream message and branding refinement culminated in new sales materials, eye-catching advertising and a high-energy video — precisely what was needed to separate this business unit from traditional OEMs.

Client: 
Flowserve Services and Solutions
Business/Industry: 
Technical services, asset management, education and training
Key Markets: 
Power generation, oil and gas, chemical, water resources
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