Easier said than done, right?
I don’t bring this up to be patronizing. You obviously know how important excellent customer service is. You’re also working diligently to be the type of company that does newsworthy things. As annoying as it can be to hear (and read, I suppose in this instance), being the best company you can be is the surest way to secure your rankings at the top of search engine results.
It’s important to remember that Google’s primary concern is fostering trust with their web searchers. They can’t do this by rewarding crummy businesses or shotty websites with rankings that should be given to brands that users more readily trust. They’re a business like any other, and they need to keep their base of users happy in order to stay competitive.
That being said, never forget the role that best practices are intended to serve in your SEO strategy. Anything that encourages you to do something that may position your brand poorly should be avoided. Sadly, the SEO industry is still flooded with gimmicky tactics which do exactly that (we’ll cover them in greater detail in our next blog). Never implement a tactic that doesn’t first and foremost serve your brand. Not only would that be terrible marketing, but it can also hinder user trust. And once your trust comes into question, your rankings will be at risk.