As you evaluate new investments in digital booth assets, you’ll discover you have a few options. We invited our partner, Kinetic Vision, to weigh in on the benefits of different approaches. Thank you to Brian Carovillano, director of Kinetic Vision’s Creative + Visualization group, for his thoughts and providing a few great examples:
Kinetic Vision develops and integrates many new technologies, but there are few that have seen a faster rate of adoption than augmented and virtual reality.
Even before the pandemic, we have been seeing fantastic growth in our AR/VR business, whether for AR/VR-related training, product support, marketing communication or industrial applications. Two basic factors are driving this growth:
- With so much technology being rapidly deployed around the globe, consumers are more comfortable with AR/VR than you would expect.
- More importantly, businesses have become increasingly willing to integrate new ideas and technologies into their current offerings and training programs.