Industry Yardstick – Yes. Commodity – No.
In the face of increasing price pressure and ambitious competitors, Sonneborn wanted a fresh way to express their value, a differentiated position to change conversations about their products.
Creative that stands apart
Unique visuals and themes capture their brand essence.
A guide to change conversations
A brand expression guide makes it easy to communicate their new position.
Standards for global consistency
A brand identity guide provided a standard for consistency worldwide.