In the face of increasing price pressure and ambitious competitors, Sonneborn wanted a fresh way to express their value, a differentiated position to change conversations about their products.
Our research discovered a brand known for quality, purity and manufacturing processes that bordered on overkill, and an ability to comply with stringent product requirements. A new creative platform brings all this to light and separates them from competitors’ content.
Unique visuals and themes capture their brand essence.
A brand expression guide makes it easy to communicate their new position.
A brand identity guide provided a standard for consistency worldwide.