Diesel pushers are performance winners for RV OEMs and discerning RV enthusiasts. Our client wanted to make it clear diesel shouldn’t take a back seat to other alternatives.
We convinced our client to think big — to reignite their RV business with a bold video series that would leave every audience, from chassis manufacturers to drivers, wondering why anyone would choose anything but a diesel pusher.
The series was strategically crafted to focus the audience on four critical performance features.
Evie the RV driver is now a legend within Cummins circles. She delivered an award-winning performance in every scene.
Careful scripting and extensive planning made sure our production week in Minnesota was a picture of efficiency.