Digital Marketing Specialist

TriComB2B is a full-service agency that provides strategic marketing and communications to a worldwide client base of technical and industrial businesses. It has been named a Top Agency by BtoB Magazine; a Best Place to Work by the Dayton Business Journal; and a B2B Top 200 Agency by Chief Marketer. 

We are looking for a Digital Marketing Specialist to join our team. The role requires a blend of search engine marketing, social media, website, project and metric tracking, and account management support. This position reports to the Director of Media Strategy.

Responsibilities:

  • Assisting in client proposal development through competitive research, keyword research, audience segmenting, etc.
  • Tracking client digital marketing budgets and ensuring nothing is over or underspending
  • Assisting in reporting, data pulling, etc.
  • Assisting in development and execution of digital ad campaigns
  • Optimizing content or assisting in copywriting to ensure webpages are optimized for search engines
  • Monitoring web activity and identifying opportunities to improve user experiences
  • Assessing effectiveness of campaign tests and proposing additional optimization opportunities
  • Ensuring clients are well-cared for, and receive prompt responses to edit requests, questions, or concerns

Requirements:

  • 2 to 5 years of experience in a communications or marketing agency/department environment
  • 1-3 years of working with digital marketing efforts in social media, search engine marketing, email, or other related activities
  • Strong copywriting skills, attention to grammatical detail
  • Can receive constructive feedback, without being afraid to share their ideas for improvement or optimization 
  • Multitasks and has good project management and organizational skills
  • Attention to detail, communicates clearly and courteously via telephone and email as well as in person; possesses or is willing to develop strong presentation skills 
  • Has a strong work ethic in a team environment; is a self-motivated go-getter who can drive projects to completion while respecting other perspectives and personalities 
  • Exercises common sense  
  • Doesn’t take self too seriously; possesses a good sense of humor 
  • Some travel may be required to support large client trade shows

Preferred Experience:

  • Bachelor’s degree or equivalent experience in communications or marketing
  • Working knowledge of Marketo, Pardot or other marketing automation platforms, CRMs, Google Analytics or related software.
  • Experience with search engine marketing platforms including Google Ads and Microsoft Ads.
  • Experience writing and scheduling social media posts and monitoring social media advertising (Facebook, Twitter, LinkedIn)
  • Past work with industrial companies
  • Bonus: Experience in other digital or traditional media channels

Benefits:

  • Paid vacation
  • Sick and personal days
  • Paid holidays
  • Employer-subsidized medical and dental insurance
  • Employer-paid life insurance
  • Employer-paid short- and long-term disability insurance
  • 401K match
  • Annual bonus structure
  • Annual merit increase structure
  • Employer-paid parking
  • In-office gym and sauna
  • Great location in downtown Dayton
  • A fun and supportive work environment
Submit Your Resume

Do your best work in the best environment

I’m looking for a fun, high-performing environment. “Big-company life” just wasn’t for me. I love making customers happy. B2B rocks! If any of these sound like something you’d say, we’d love to hear from you.

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