Agency Marketing Associate

TriComB2B, a regional leader in marketing and advertising technical products and services, is seeking a highly motivated marketing professional to serve as its Agency Marketing Associate. This role is responsible for increasing the agency’s visibility in its served markets and creating engagement opportunities for prospects and customers. 

We’re looking for a perfect fit for the team that has been recognized by BtoB Magazine as a Top Agency in America three times and has earned the Dayton Business Journal’s Best Places to Work award five times. If you’re a self-starter with strong project management and interpersonal skills, this position is right for you. A good understanding of marketing principles is a must.

Areas of Responsibility and Duties

  • Agency public relations, social media, paid media
    • Identifies news release opportunities for distribution and/or placement on agency website
    • Maintains, monitors and acts on agency awards calendar: identifies and coordinates collection of relevant agency work; writes and uploads/delivers submittals
    • Drives agency social marketing efforts across all platforms; sets goals and monitors
    • Identifies speaking engagements and article opportunities in cooperation with agency principal
    • For these activities, engages with PR director for guidance as needed
    • Manages and coordinates any paid media opportunities
  • Website
    • Keeps website updated with new content, portfolio items and video (coordinates with necessary creative and marketing technology resources); note that this requires attention to agency activity and significant client deliverables worthy of website placement
    • Reviews site analytics and looks for issues and opportunities to improve performance
    • Liaises with digital marketing team regarding on-site and off-site opportunities for improvement; reviews reports and provides high-level observations and recommendations as part of ongoing search marketing efforts
  • Demand generation
    • Sets up necessary lead nurturing workflows within HubSpot
    • Identifies and coordinates content requirements to support program
    • Executes and monitors activities
  • Content creation
    • Looks for opportunities to create new content with agency subject matter experts
      • Drives agency blog efforts 
      • Coordinates original graphic creation using internal and external resources
      • Develops ideas for fresh video content from day-to-day activities to planned subject matter interviews
    • Maintains consistent messaging and tone in line with agency guidelines
  • Other
    • Supports community engagement activities
    • Manages marketing plan for agency; establishes specific, measurable, achievable, realistic and time-bound goals for marketing activities
    • Keeps CRM records current
    • Creates a dashboard with metrics and calendar of all key marketing activities for visibility; meets with public relations director and agency principal at established intervals to review progress and understand activity horizon
    • Manages budget
    • Looks for new opportunities to increase visibility and enhance agency image

Qualifications and Characteristics

  • Bachelor’s degree 
  • 3-5 years of experience in agency or marketing-related functions, preferably in business-to-business 
  • Ideally possesses basic knowledge of Adobe Suite or similar creative software
  • Ideally has working knowledge of photography or video production equipment
  • Works well with others; this position requires working with nearly every agency resource plus some outside partners
  • Multitasks and has good project management and organizational skills
  • Has a strong work ethic in a team environment; is a self-motivated go-getter who can drive projects to completion while respecting other perspectives and personalities
  • Exercises common sense 
  • Doesn’t take self too seriously; possesses a good sense of humor
  • Friendly, cheerful disposition. In some respects, this position represents the voice of the agency, so you must exude a confident, positive energy.

Submit Your Resume

Do your best work in the best environment

I’m looking for a fun, high-performing environment. “Big-company life” just wasn’t for me. I love making customers happy. B2B rocks! If any of these sound like something you’d say, we’d love to hear from you.

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