TriComB2B is seeking a full-time Senior Public Relations Specialist to support our growing Media Department. This new role requires a strategic thinker who possesses a blend of public relations acumen, exceptional writing proficiency and superior account management skills. If you have a keen eye for detail and thrive in a fast-paced agency environment, this is the job for you!
Who We Are:
TriComB2B is a full-service, business-to-business (B2B) marketing agency. We’re unabashedly devoted to industrial and technical B2B marketing, helping clients design optimized marketing strategies that drive decisions in complex considered purchases. We provide an outside perspective that’s focused on shifting B2B marketing efforts from table stakes to inspired without a lot of fuss. At TriComB2B, we’re committed to a B2B world that’s always innovating and to our talented team (who makes it all possible). We’re bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.
Ready to apply? For immediate consideration, please submit 3–5 writing samples of relevant work with your cover letter and resume.
Responsibilities:
- Develop and execute comprehensive PR strategies aligning with client objectives, ensuring consistent messaging across all channels.
- Handle media relations, internal and external communications, and community outreach.
- Craft compelling press releases, articles, speeches and other content for distribution.
- Secure feature stories, bylines and technical article placements for clients.
- Manage multiple clients concurrently, assessing needs and providing strategic guidance.
- Contribute to building and maintaining the agency’s brand image in alignment with our organizational values and mission.
- Build and nurture relationships with journalists, responding in a timely manner.
- Maintain and update each PR client’s media lists, status sheets and editorial calendars.
- Assist clients at trade shows and events, coordinating media outreach and conducting media training.
- Aid in the communication of strategies or messages from senior leadership.
- Monitor, track, assess and report media coverage, proficiently understanding and reporting PR analytics against client objectives.
- Stay abreast of industry trends and communications techniques and share knowledge with colleagues and clients.
- Ensure flawless execution and manage project timelines.
- Adhere to the agency’s style guide, delivering high-quality, error-free copy.
- Collaborate with key internal stakeholders to brainstorm content ideas per the agency’s strategy and brand initiatives.
- Act as a mentor for junior agency associates.
Requirements:
- 5–8 years of public relations experience.
- 2+ years in a senior-level role.
- Bachelor’s degree in marketing, communications, journalism, public relations or a related field.
- Strong portfolio of successful PR campaigns and media placements.
- Project management and organizational skills, attention to detail, and the ability to work independently and collaboratively.
- Experience leading or supporting PR campaigns for B2B or B2C clients.
- Professional demeanor with excellent verbal skills and the ability to present on various industry topics.
- Previous media relations experience, including pitching local/national/trade media outlets and building media relationships.
- Demonstrated expertise and excellence in copywriting, editing and research, with a working knowledge of AP Style.
- Understanding of social media strategies and a familiarity with current and emerging social media platforms.
- Proficiency with MS Office, photo and video editing, PR software and tools such as Cision, Meltwater, web analytics (Google Analytics) and other AI-related communications tools.
- Strong leadership and mentorship abilities with a bias for proactivity and action.
- Strategic and creative mindset.
- Exceptional interpersonal skills.
Salary, Benefits and Culture:
TriComB2B employees enjoy competitive benefits, a flexible work environment, free parking at our beautiful downtown Dayton location, training/development, and opportunities for involvement in our community.
Job Type: Full-time
Schedule: 8-hour shift
Work Location: Hybrid
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Retirement plan