Event launch shows customers how to cash in — literally

In a market overflowing with promises of “X percent savings,” rolling out the industry’s most efficient compressor required a fresh perspective on energy consumption reductions. The campaign employed a fresh approach focused on real savings; 10 percent became 10 cents and, suddenly, customers saw — and we mean, really saw — the money they can save. A frozen coin and a case full of dimes were the centerpieces of an event launch that garnered major media attention, award-winning exposure and high interest from major grocery chains.