Clearing the air on complex emissions standards

Sometimes you can’t sell the product until the customer understands the issue. That’s especially true for EPA regulations designating allowable emissions for stationary generator sets. When it became clear that industry confusion was a bigger obstacle to product success than traditional competitive pressures, campaign messaging was designed to position the client as the regulatory authority. Customers were provided with easy-to-understand guides that cleared the air on requirements, while also learning about their technical options to comply with standards.

Client: 
Cummins Power Generation
Business/Industry: 
Mission-critical backup power systems
Key Markets: 
Data centers, water and wastewater treatment facilities, health care, commercial buildings, general industry
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