Strengthen Marketing Administration to Get More Bang for Your Buck

Like many business-to-business enterprises, you probably spend 1% to 3% of your revenue on marketing activities. That’s a lot of dough, and, at some point, someone’s going to ask: “Is this money well spent?” There is a pretty good chance the following answers won’t cut it:

“Our new catalog shows every product we make in great detail!”
“We won an award at last month’s advertising banquet!”

While measuring effectiveness of marketing activities can be a nebulous and sometimes costly task, there are simple ways to ensure maximum usefulness of some of the most basic marketing tools.

PDF: 

Bang_For_Your_Buck_LR.pdf