PR 2.0: The Game Changer in Telling Your B2B Marketing Story

With the evolution to digital outlets and the associated number of information channels, Public Relations has seen a dramatic shift. TriComB2B sees this as a big game changer in B2B marketing. With more avenues of communication coming online seemingly every day, B2B marketers are discovering that varied attention sources are necessary to capture the interest of today’s businessperson.

In our “PR 2.0: The Game Changer in Telling Your B2B Marketing Story”, we have provided research and our thoughts regarding:

The various attention sources in B2B marketing
The definition of PR 2.0
The arrival of interactive channels and social media
How to measure the value of PR 2.0

PDF:

PR2_0-GameChanger_WP.pdf

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