- Our Approach
Planning Made Simple(r)
Strategic plan. Marketing plan. Tactical plan. Creative plan. Seems like all we do is plan. And the planning is complex, often filling three-ring binders with hundreds of pages and appendices. For nearly 25 years TriComB2B has approached its marketing communications planning with the relatively simple but highly effective Six M approach. The Six M’s consist of:
Simple… elegant… effective. Oh, and easy, too. Let’s briefly look at each.