Planning Made Simple(r)

Strategic plan. Marketing plan. Tactical plan. Creative plan. Seems like all we do is plan. And the planning is complex, often filling three-ring binders with hundreds of pages and appendices. For nearly 25 years TriComB2B has approached its marketing communications planning with the relatively simple but highly effective Six M approach. The Six M’s consist of:

• Market
• Motive
• Merchandise
• Message
• Media
• Measurement

Simple… elegant… effective. Oh, and easy, too. Let’s briefly look at each.

PDF: 

Planning_Made_Simpler_LR.pdf