- Our Approach
B2B Product Launch White Paper
TriComB2B has learned a lot lately about product launches within B2B. Across industries, product development entails all types of activities, from market research to testing and launch to market. Research tells us that with the product developed and ready for sale, many companies simply pass it along to sales and hope for the best. A recent study published by AcuPoll indicates that as many as 80 to 95 percent of B2B product launches fail, typically after being evaluated against metrics such as revenue achievement and profitablity goals.
We did our own survey about B2B product launch. Based on these findings and our own perspectives about how to achieve a successful launch, we have developed four recommendations for improving your next product launch, all of which are available in our new white paper, “Considerations for a Successful B2B Product Launch.”