- Our Approach
B2B Video & Animation Marketing
If there’s one thing that’s constant in marketing, it’s that its methods are ever changing. What was once acceptable in the 1950s didn’t fly in the 1960s; what worked in the 1980s couldn’t pass muster in the 1990s; and certainly what ideas worked in the last decade are woefully antiquated today.
So what can you do to ensure you are perceived by clients as both current and cutting edge? Video. More specifically, the realm of your imagination vis-a-vis how you could incorporate 2-D and 3-D drawings and animation into your marketing plans.
TriComB2B has the capabilities to convert your marketing concepts from meeting room ideas into experiences — it could be as simple as a 2-D image or as complex as a 3-D video animation. Led by Zack Ruef, our Video, Animation and Motion Graphics Developer, we can create visual worlds that both inform and impress. Rather than hope someone reads, understands and responds to your ad copy, what if you presented them with a brief video that both explains and illustrates your message? With TriComB2B, you can.
Some examples of the types of B2B video that can be created include: 2-D drawing; 2-D drawing with text scrolls; 2-D drawing with text and simple animation; traditional video of people speaking; a “talking head” piece; 3-D animation; a mix of video and animation; and just about everything in between.
You need to remember several important things when implementing video in your marketing plan. The answers to questions such as “Who is my audience?” and “Which platform will they be viewing the animation on?” will greatly impact both the message you want to send and the method by which it will be sent. If you’re target audience is an auditorium full of stockholders, an ideal video would be the “talking head” option, where a company CEO or CFO delivers a speech accompanied with the visual of his/her head and shoulders as he or she is speaking. If your audience is a group of medical students learning about the intricacies of conducting spleen surgery, a 3-D animation with labels and a voice over may be the best option for you. It could possibly convey more information in a format easier to understand than pages upon pages of a medical textbook. It could conceivably take an entire weekend to comprehend the text equivalent of what could be expressed in a one-minute video.
Granted, the target audience in the B2B world is different from that of the B2C world. However, that doesn’t diminish the usefulness for video as a tool to deliver your message. The same video tools that create a diverse creative canvas to work with in the B2C world are yours to work with in the B2B landscape. Knowing how and when to use those tools could make the difference between a lost opportunity and a winning formula for success.