- Our Approach
We Understand the Impact
B2B Product Marketing & Launch
A product launch can have a tremendous effect on your organization. Few B2B marketing activities require more strategic planning and call for the breadth of marketing tactics than a successful product launch. TriComB2B relies on a clear, concise method for approaching a product launch that carefully addresses each sales cycle and audience.
Pre-launch activities range from creative, attention-grabbing promotions to pragmatic communications while prospecting. Needs analysis and proposal stages often require targeted sales support materials to help close deals. Post-sale activities are crafted around customer-related supporting materials, like user instructions and ongoing public relations activities that reinforce successes and market acceptance. As a technical marketing agency, TriComB2B has the expertise to guide you through this B2B product marketing process from beginning to end, all while maintaining a consistent strategy to best communicate with your customers.