- Our Approach
We Were All About Content Before Content Was Cool
B2B Content Marketing Campaigns
The concept of “content marketing” is nothing new to TriComB2B. Our B2B content marketing philosophy is based upon the premise of marketing technical products and services, and as a result, our ability to produce relevant, technical content has always been the foundation of what we do. In essence, we were content marketers before content marketing was cool.
The explosion of social media in the last five years has brought content to the forefront. Businesses realized that it was virtually impossible to connect with their social audience without meaningful content, and so “content marketing” quickly became the new buzzword in business to business marketing. What this means is that content is more important now than it ever was, and that more than ever, content is being consumed online.
How can your business take advantage of today’s B2B content marketing opportunities? It starts with telling your story in a compelling way. Our experienced engineers, industry veterans, and creative marketers look at every angle of your offering and figure out how to most effectively engage your customers. Then, we look at every possible content development tactic — from video and 3-D animations to trade media articles and white papers — and align them with the best content delivery options, such as email marketing, YouTube, a website, social media, or a killer combination of select channels.
Ultimately, the goal of content marketing in B2B is to make connections with your customers at every stage of the sales cycle. TriComB2B can help you make those critical connections.